Editing for Story

As I work on my current edit for Southwest Airlines, I realize you always have to find the story.  Sometimes the story is written and sometimes the story is created in the edit – created with the footage that you are given to work with;  created from the people on screen telling their stories.

And all of their stories are different.  But it’s the editor’s job to weave them all together into one voice.

All media is storytelling.

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